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OG18官方指南,建议同学们刷3遍。第一遍做题了解题型和考点,第二遍精刷,第三遍集中解决疑难问题。建议考生第一遍刷题采用官方正版纸质书籍,若遇到疑难问题,欢迎在此专区查阅解析,提供解析,参与题目讨论,与所有考生一起解决疑难问题。
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Much research has been devoted to investigating what motivates consumers to try new products. Previous consumer research suggests that both the price of a new product and the way it is advertised affect consumers’ perceptions of the product’s performance risk (the possibility that the product will not function as consumers expect and/or will not provide the desired benefits). Some of this research has concluded that a relatively high price will reduce a consumer's perception of the performance risk associated with purchasing a particular product, while other studies have reported that price has little or no effect on perceived performance risk. These conflicting findings may simply be due to the nature of product advertisements: a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance risk.

Researchers have identified consumers' perception of the credibility of the source of an advertised message i.e., the manufacturer—as another factor affecting perceived performance risk: one study found that the greater the source credibility, the lower the consumer’s perception of the risk of purchasing an advertised new product. However, past research suggests that the relationship between source credibility and perceived performance risk may be more complex: source credibility may interact with price in a subtle way to affect consumers’ judgments of the performance risk associated with an advertised product.

【OG20-P406-474题】

The “past research" mentioned in highlight suggests which of the following about perceived performance risk?

  • 分析A选项
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  • 分析B选项
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  • 分析C选项
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  • 分析D选项
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  • 分析E选项
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该题目由网友F9lnl8w提供。更多GMAT题目请
暂无雷哥网文字解析
当前版本由 Na**** 更新于2016-09-26 15:48:10 感谢由 Na**** 对此题目的解答所做出的贡献。

题干KW:suggest "past research"(推断题)

定位:定位到文章的第三结构


错误答案特征:

A. 层次定位混淆

B. familiar,willing 无关比较

D. bought products from a particular manufacturer before 无关比较

E. less impact than 无关比较


正确选项特征:

C. 原文的同义转换

3. However, past research suggests that the relationship between source' credibility and perceived performance risk may be more complex: source credibility may interact 'with price in subtle way to affect consumer’s judgments of the performance risk associated with an advertised  product. 



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    847716opn

    没有看到highlight部分
    0 0 回复 2019-10-04 21:13:29
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