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Much research has been devoted to investigating what motivates consumers to try new products. Previous consumer research suggests that both the price of a new product and the way it is advertised affect consumers’ perceptions of the product’s performance risk (the possibility that the product will not function as consumers expect and/or will not provide the desired benefits). Some of this research has concluded that a relatively high price will reduce a consumer's perception of the performance risk associated with purchasing a particular product, while other studies have reported that price has little or no effect on perceived performance risk. These conflicting findings may simply be due to the nature of product advertisements: a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance risk.
Researchers have identified consumers' perception of the credibility of the source of an advertised message i.e., the manufacturer—as another factor affecting perceived performance risk: one study found that the greater the source credibility, the lower the consumer’s perception of the risk of purchasing an advertised new product. However, past research suggests that the relationship between source credibility and perceived performance risk may be more complex: source credibility may interact with price in a subtle way to affect consumers’ judgments of the performance risk associated with an advertised product.
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第三题：主旨目的题
A：没有体现出质疑和之前研究的影响
B：文章阐述的是演话剧结果，不是推荐策略
C：价格只是影响因素之一
D：没有提到研究方法
E：符合
题目讨论 （8条评论）
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贾思敏
题型：concerned with 主旨题（视角：作者的视角，作者没有给出个人观点，没有支持谁，也没有反对谁） A. challenging 作者反对...作者没有给出个人观点，没有支持谁，也没有反对谁，错。 B. suggesting 作者建议...作者也没有建议什么什么，错。 C. reconciling 调和...作者也融合两个观点，说这个观点哪点好，那个观点哪点好，没有（GMAT主旨题常见错误选项reconcile），错。 D. describing a new approach 没有研究一个新的研究方法，而是展示多个研究，错。 E. 首句就是给出了文章的topic是why consumers try new products，然后下面都是previous researches...Some of this research...other studies...These conflicting findings..one study found that..past research suggests that...这么多这些researches，studies怎么怎么样，你敢说不是discussing certain findings吗？正确。
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2021-09-29 19:22:51
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正在加速小流星回复贾思敏
首句what motivates consumers to try new products.和选项why consumers try new products这俩句意思不一样吧
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2022-02-04 12:27:57
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正在加速小流星回复贾思敏
而且也不是因为reconcile是常见错误就排除，而是因为错在reconcile的price的effects，应该是reconcile的price和advertisement，解析不出来不要强行解释，误人子弟
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2022-02-04 12:31:59
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Duan
主旨题。作者一直在说 新老两方观点，未给出个人观点，且未对任何观点表达个人态度。
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2021-07-12 18:15:50
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Mariposa爱学习
Why try new products和What motivate try new products还是不太一样吧 哎 非母语者太惨了
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2020-11-14 22:18:50
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477307ul
These conflicting findings may simply be due to the nature of product advertisements: a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance risk. 这句话难道不是reconcile吗
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2020-10-30 08:43:23
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320730ml回复477307ul
reconcile是对的, 错在选项说的是针对price的两个sides. 感觉说reconcile price and advertisement 就对了..
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2021-11-19 01:53:04
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Run123
Discuss ：很中性地提起某事细节“talk sth over in detail”；
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2020-05-18 13:19:55
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Moss
Much research has been devoted to investigating what motivates consumers to try new products.
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2019-11-02 17:32:11
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847716opn
A challenge不明显，主要是第一段 E 文中有好几个研究发现对应findings
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2019-10-04 21:16:15
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Natasha
题干KW： （主旨题）
定位：文章结构。
错误答案特征：
A. previous research 细节内容
B. marketing strategies结构未提及
C. effect of price 细节内容
D. a new approach 结构未提及
正确选项特征：
E.符合文章结构
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2016-09-26 16:25:07
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