【OG20-P407-476题】Which of the following, if true, would most tend t_OG17新题_-{$seo_title}

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Much research has been devoted to investigating what motivates consumers to try new products. Previous consumer research suggests that both the price of a new product and the way it is advertised affect consumers’ perceptions of the product’s performance risk (the possibility that the product will not function as consumers expect and/or will not provide the desired benefits). Some of this research has concluded that a relatively high price will reduce a consumer's perception of the performance risk associated with purchasing a particular product, while other studies have reported that price has little or no effect on perceived performance risk. These conflicting findings may simply be due to the nature of product advertisements: a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance risk.

Researchers have identified consumers' perception of the credibility of the source of an advertised message i.e., the manufacturer—as another factor affecting perceived performance risk: one study found that the greater the source credibility, the lower the consumer’s perception of the risk of purchasing an advertised new product. However, past research suggests that the relationship between source credibility and perceived performance risk may be more complex: source credibility may interact with price in a subtle way to affect consumers’ judgments of the performance risk associated with an advertised product.

【OG20-P407-476题】

Which of the following, if true, would most tend to weaken the conclusions drawn from "some of this research" ?

A

In a subsequent study, consumers who were asked to evaluate new products with relatively low prices had the same perception of the products' performance risk as did consumers who were shown the same products priced more expensively. 分析A选项
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B

In a subsequent study, the quality of the advertising for the products that consumers perceived as having a lower performance risk was relatively high, while the quality of the advertising for the products that consumers perceived as having a higher performance risk was relatively poor. 分析B选项
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C

In a subsequent study, the products that consumers perceived as having a lower performance risk were priced higher than the highest priced products in the previous research. 分析C选项
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D

None of the consumers involved in this research had ever before bought products from the manufacturers involved in the research. 分析D选项
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E

Researchers found that the higher the source credibility for 分析E选项
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当前版本由 Na**** 更新于2016-09-26 16:33:48 感谢由 Na**** 对此题目的解答所做出的贡献。

题干KW：（削弱题）some of this research

定位：第一结构第2层次。

错误答案特征：

B. the quality of the advertising层次未提及

C. 层次定位混淆，增强

D. had ever before bought products 层次未提及

E. source credibility层次定位混淆增强

正确选项特征：

A.可以削弱文章内容

(2) Some of this research has concluded that a relatively high price will reduce a consumer's perception of the performance risk associated with purchasing a particular product。

题目讨论（3条评论）

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263117idra

a recent study indicates that the presentation of an advertised message has a marked effect on the relationship between price and perceived performance risk. 取反就是了

0 0 回复 2020-03-29 19:45:29
小馄吞

E选项是 Researchers found that the higher the source credibility for a product, the more consumers were willing to pay for it.

0 0 回复 2019-10-17 17:44:23
Zoey620

B 选项有点疑惑，可不可以作为他因削弱呢？

0 0 回复 2019-03-08 22:35:54
ASHELYZHANG36回复Zoey620

没有，那个实验说明的是价格高的话 perception of the performance risk 低，而B选项是后来有一个实验表明产品（有着Lower performance risk ）他们的定价比之前研究里面产品最高的还有高。这俩都证明了High price 有着Lower performance risk。并对两次调查里的产品价格进行了比比较（这比较根本没什么意义）

0 0 回复 2019-04-12 16:12:38

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