题库搜索>逻辑CR-10491
Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands’ reputation for better quality. To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.
Which of the following, if true, most seriously calls into question the likelihood that the manufacturers’ plan will succeed in attracting back a large percentage of consumers who have switched to store brands?
分析A选项
分析B选项
分析C选项
分析D选项
分析E选项
我有更好的解析 
暂无雷哥网文字解析
A说不同的cereals之间其实没有区别，排除。
B说用品牌的cereals读cereal还是比较满意的，那就会降低这些客户会回来的可能性，先留着。
C说这些人从来没想换品牌，原文说的是换了品牌的人，范围不一样，排除。
D说价格问题，自主品牌的价格比品牌的价格要低，有点沾边，但是不能驳斥，排除。
E说销售量没有增加，没说过，排除。
小良冠二郎
NB主要的筹码就是自己的质量更好，所以准备通过降价（牺牲一点利润）来挽回之前因低价流失的顾客。 要击破NB的想法，主要从筹码上攻破，也就是质量。如果顾客已经对SB的质量感到满意了，就没必要再换到更高价格的NB，因为顾客对NB的高质量已经不再有需求。 此时，d无论NB怎么弥补价格差都没用了，因为质量方面NB和SB给顾客的是一样的满意度。
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2023-01-27 17:37:07
小飞侠1005
选D 是因为觉得 “计划无法实施” 因为store永远可以提供更低的价格来让这个price gap 差距大 但是确实B 更合理 因为题目说的就是“吸引消费者” 本来你的优势就是质量, 如果现在这个优势没了, 那么即使降价也无法吸引消费者了
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2022-10-04 15:10:49
虫0515
关于D，这个计划的目的是“吸引顾客回来”，而不是“缩小差价”，“缩小差价”这件事作为题目的一部分，已经是一个已知条件了，没必要去讨论。
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2021-12-28 01:10:20
小良冠二郎
文中都提了quality，反倒沒提什麼advertising cost
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2020-11-07 15:07:03
373961gg
A说的是名牌cereal之间的价格没有差别--》无关比较
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2020-07-23 17:12:19
245240abh
满脑子都是这道题变型题的答案……
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2019-12-07 23:44:58
luanyifcc
name brand的优势是质量，劣势是价格，但是如果自主品牌的消费者已经满意了自主品牌的质量，自主品牌的价格更低的话，即使缩小gap，也不能使消费者转而被name brand 吸引，故选B
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2017-08-09 15:29:25
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逻辑CR
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