题库搜索>逻辑CR-10705
A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers. Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.
Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer’s strategy to fail?
分析A选项
分析B选项
分析C选项
分析D选项
分析E选项
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结论是，低价(low price ) 可使收购者(buyers) 购买兴趣增加，速进销售. 这里E的意思是：buyers 通过与卖家议价收回扣。如果卖家价格很低了，buyers就没有钱赚了，兴趣反而下降，削弱结论. A加强结论，BD无关，C：buyers很懂prices，可是没说这2个关系。要削弱，应该是：price上升，buyers不会买的更多
欢乐多
厂商要通过降价来购买者的兴趣，问：证明降价实现不了增加购买的兴趣 E 为计算机辅助设计而购买工作站的公司的购买者，如果能在标价的基础上大打折扣，就能获得奖金。 如果降价了，那么购买者打折扣的时候就少了，获得的奖金就少了 这里的购买者不是终端的用户，而是中间商buyers，他们通过售价和成本之间的差额盈利，所以标价与成本价差距越大，他们约有可能盈利，但是标价与成本价之间差距小了，他们就不会有那么大的兴趣了。
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2022-07-07 16:31:36
239694zh
一个是customer，一个是buyer…
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2021-11-23 16:26:36
Audreyrey
生产商目的：sales上升，手段：价格下降，求削弱 即价格下降顾客也不会买更多。ABCD都是说产品价格低，那应该是增强sales。E：顾客的buyers是通过他们的议价能力来吃回扣的，产品标价越低议价空间就越小，buyers就越不会选择该产品，所以sales不升反降。
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2021-03-13 10:56:28
卡西的毛球
buyer竟然是议价员？厉害了
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2019-03-28 20:53:24
Lingnie
终于想通了，这题需要区分buyer和Corporation的概念。buyer是指公司里面负责采购的采购员不是指广义的买方公司。buyer通过议价能力来获利，discount越大，profit越大。即便是list price降低了对于Corporation是有利的，但是buyer处于自身利益的考量，低价格也意味着能够议价可能性变小，discount变小，profit变小，所以buyer不会去买低价产品。但是这也太没职业道德了吧。。。。。。。。。。。
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2019-01-17 05:40:12
努力的小莹子
C 如果对价格有认知 便宜更应该买 E 这些买workstation的人的奖金多少来自他们的议价的能力，你要是本来价格就低了，人家议价的空间就小了，自然不会来买你的东西。
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2018-10-26 21:44:50
于小跳
其实题目中有一个生产商（manufacturer），生产商的买方（its important corporate customer）和买方的顾客（buyer）的关系
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2018-10-17 20:21:52
哈哈哈哈哈哈哈隔
buyers收到bonus则Sales不一定increase
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2018-08-25 22:12:40
考到770不是梦
纠结ae，觉着e虽然bargain，但是卖的不是多吗……然后想a关注了"too low"想会不会因为too low所以不想买[.
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2018-08-24 18:21:11
周南
A怎么不对
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2018-08-24 12:12:41
366069n回复周南
反了
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2021-11-28 14:12:45
nzline
属于方案推理。目标是卖的更多，方案是通过降价来吸引买方。E选项攻击了方案的有效性，即在以前主要客户已经通过讨价还价能获得优惠，也就不在乎你标价降不降，也就吸引不了买方，故削弱方案推理。
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2017-10-10 20:48:43
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