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Last August the XT chain of gasoline stations had a temporary sales promotion in effect. In the promotion, any customer who made a purchase of ten or more gallons of gasoline was entitled to a free car wash. For the month of August, XT experienced a ten percent increase in gasoline sales as compared to sales in August the previous year, so evidently the promotion was successful as a means of boosting sales.
In evaluating the argument, it would be most helpful to answer which of the following?
分析A选项
分析B选项
分析C选项
分析D选项
分析E选项
原题大意:
去年八月,XT连锁油站 有一个短期的促销活动。每位买了10+加仑汽油的顾客会获得一份免费的洗车机会。就在这个八月里面,XT油站有10%的销量上升,这证明了它促销活动的成功。
油站因为促销而对比同期增长销量,因此证明活动成功。
问evaluation?
A:在同一地区,整个地区(包括其他非XT品牌的油站)有多少的增长?
B:XT的increase收入,能够抵消免费洗车的支出吗?
C:参加了活动的顾客,如果促销活动举行的话,会不会每次买少量但多次买汽油呢?
D:免费洗车要不要花费XT的支出呢?
E:这个八月XT卖的油,是不是比1/12 一年XT卖的油多很多呢?
选项分析:
看A:如果yes,有可能全地区所有品牌的油站在那个月都有很多的增长,意味着XT的增长,不一定是来自促销。
看B:如果yes,说明赚得钱还没有花的钱多,说不定是亏了。
看C:如果yes,说明那批顾客本来就是要买这么多油的,只是你搞促销才一次过买了而已。
看D:如果yes,跟B差不多,但是B描述更仔细。
看E:如果yes,也说明不了什么,因为原题已经告诉是增长了。
结论: so evidently the promotion was successful as a means of boosting sles.
重中之重不是在success,而是在as a means of boosting sales,是具体在sales上面,意思是不管你赚还是没赚,只要销量上去了就可以了。
所以,只有A是符合的,正确答案为A。
iamChloe
和同行比 万一别人没做促销 也涨10% 那岂不是证明促销没用
284452gzyr
how did 【total】 combined gasoline 【sales for all gasoline stations】 last August 【compare with】 sales for the 【previous】 August?
Litchichi
题目想要找出促销活动与八月销售额增长的直接关系,也就是说要判断八月的增长究竟是促销活动造成的还是八月本身就是销售高峰期。 而因为题目问的是 sales,而不是 profits,所以跟成本费用相关的选项都是错误的,即可以排除选项 B 和 D。 另外,选项C是说是否有一些顾客在促销活动期间买了XT的油,而这些顾客平时没有促销活动的话每次只会少量购买,但购买频繁。--> 无论是否促销活动,XT从这群顾客身上的销售额都是一样的,没有增加,所以不相干。 Choice A: 当地的油当年八月销售的总量与去年八月销售总量相比 --> 如果当年八月总量高于去年总量,则表明,不是由XT公司的促销活动导致,而是当年八月其他原因导致整个地区的销售量普遍都增高;如果当年八月总量没有增高,而题干中已经提到XT当年八月的销售量高于XT去年八月销售量,则表示是促销活动导致销售增加。 Choice E: XT的八月销售是否通常高于全年销售的 1/12 --> 也就是说排除促销活动原因,是否八月本身就是一个销售高峰期。这是一个迷惑的选项,无论回答是或者否,都不能够解决题目的问题,无法回答 “XT的八月高销售是否是由促销活动导致的?” 因为如果回答 “是”,则表明促销活动不一定是导致XT八月高销售的原因,如果回答 “否”,则也不能否定促销活动不是导致XT八月高销售的原因,假设八月通常是全年销售低估期,但是确实当年八月的销售额高于去年八月销售额,又或者,全年销售没有高峰或低估,则表明八月通常与其他月份销售一致,但是由于不知道其他月份的情况,所以当年八月的高销售是否对于全年而言是正常还是不正常,不得而知。
LUCY_0813
Were there any customers who bought ten or more gallons at an XT gasoline station during the promotion who would have or more gallons at an XT gasoline in lower quantities, but more frequently, if the promotion had not been in effect? 分析一下语法:这里先找到了or,说明or来连接两个句子。第一句:Were there any customers who bought ten or more gallons (at an XT gasoline station during the promotion )who would have? 括号里可以先不看 后面的who引导的从句是宾语成分 第二句:Were there any customers who bought gallons (at an XT gasoline )in lower quantities, but more frequently, if the promotion had not been in effect? 忽略介词修饰 就很容易看清楚脉络了。 那么理解一下句意:句子给了两个情况:有促销无促销 ;分别对应的事件是: 人们有没有人买大于等于10的汽油 ; 总量不变只是买的次数勤一次买很少的情况。说白了就是人们一次买还是分几次买而已。跟总价钱无关
730冲鸭
A.如果last August和previous August的销量增长一样,则promotion和销量增长无关——不同条件,相同结果,典型的关联性削弱
haveacigar
为什么C不行?C:那些买了10gallons或以上的顾客是否会少量但是多次购买。如果是的话,那么无论有没有促销他们都会买10gallons。那么既然没有促销也会买这么多,8月份的促销就没有用了,那么这个增长就不是促销带来的。这个逻辑不通吗?
AUCHUI
就是说 个体如果同比增长10%,再看看整体水平是不是也是同比增长10%。如果有的话,证明promotion的效果没什么大作用。
FFFF_FLORA
有人能给划分一下C答案的句子成分吗。。我怎么看不懂,两个who是怎么个修饰手法。。
( ¨̮ )
答案应该是A,整个argument是要说明去年8月的这个temporary promotion(TP)是一种有效的促销手段,跟sales有关,跟profitability无关;C太片面了,且样本不具有代表性,有也好,没有也好,个别消费者的消费行为不能影响整体的销售走势;A则是从大势上来考量,如果去年8月的销售增长是得益于整体经济形势向好,从而推动加油站经营表现上升,就不能说是这个TP导致了sales的增长,说TP有效就证据不足了。
朱大帅
将sales,不是profit 同一时间段都上升了 那就不是你洗车的功劳
fuksurgen
C只说了频率高低 没说是否促进了销售量
echouno
强调的是销量上升中这个促销策略是不是原因之一,和赚钱/亏本没有关系
LUOYYDTC
C为什么不行
朱大帅回复LUOYYDTC
你多买少买结果都是促进了 问的是真的是这个促进了 还是别的原因促进了
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2018-04-15 19:29:32
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逻辑CR
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